iAM Action: Outreach for Grassroots Organisers

This workshop will address actionable steps and techniques for grassroots organisers to identify and build relationships with groups and media that share their audiences. Participants will learn tools to utilise word of mouth marketing and earned media to spread awareness about their programming on a budget.

Techniques discussed will include:

  • Building rapport with your network year-round so when it’s time to share your call for applications they’ll happily engage

  • Outlining a strategy for targeting existing communities and groups that your potential applicants frequent

  • Putting together a press kit and pitching earned media press coverage for your program to establish trust

  • Structuring the copy of your marketing materials to make it easy to understand what your program is and who is it for

  • Using testimonials and past participants’ work to validate the effectiveness and impact of your program

  • Reducing the overwhelm of the application form and making it more seamless for people to apply

MEET YOUR MENTOR

PAM LAU

Pam Lau is an independent photographer and educator. Ambassador for Canon Canada and Curatorial Advisory Board Member for PhotoED Magazine. She is a recipient of the Applied Arts Young Blood Photography Award and was named a photographer to watch in a 500px spotlight on Asian Heritage Month.

Frustrated with a culture of gatekeeping and lack of transparency, Pam cofounded Ecru; a grassroots educational initiative for those who face financial, cultural and institutional barriers to entering creative industries.

From 2021-2023, Pam has co-facilitated ‘Ideas From I’; a free film and photography program for pan-Asian youth funded by ArtReach via Toronto Arts Council and the City of Toronto.


Details

  • Date: Saturday, August 31, 2024

  • Time: 1 PM - 2 PM

  • Location: Online via Zoom - a link will be sent out upon registration!

NOTE: Registration does not guarantee a seat in the workshop as spots are limited.

If you have any questions or concerns please contact Samantha at samantha@jayu.ca.

iAM Action Workshops are funded by the Government of Canada and United Way under the Community Services Recovery Fund, «iAM Ateliers Actions est financé par le gouvernement du Canada et Centraide sous le Fonds de relance des services communautaires.»⁠

We'd like to express our gratitude as well to our exclusive iAM Action Funder, RBC, for ensuring the successful delivery of vital instructive workshops.